GO! Express & Logistics meets ‘It’s for Kids’
GO! Express & Logistics is now working closely with the ‘It’s for Kids’ foundation for disadvantaged children. Florists will help to collect creative donations, with the proceeds going to support specific aid projects.
GO! and its employees have, for many years now, welcomed their social responsibility in local areas, supporting numerous social projects both with financial aid and with active local commitment. For example, many employees have been identified as potential stem cell donors for the DKMS database, while many more help out on the grounds of the Sternenbrücke children’s hospice or lend a hand with food banks.
Collective environment box project
Now, for the first time, GO! has introduced a company-wide project in Germany. GO! has got involved with the ‘It’s for Kids’ foundation for disadvantaged children. ‘It’s for Kids’ collects creative donations with the help of partners – from old jewellery to donations of dental gold, hair and leftover foreign money. These donations in kind, which are usually no longer needed, are recovered and put to re-use, with the proceeds going to support specific aid projects. Between 2018 and 2021 alone, donations amounting to around € 2,800,000 were collected.
Donations are collected in various ways, which is what makes ‘It's for Kids’ unique. GO! was excited by the idea and discovered that it fits well with the company’s philosophy. Regional and system-wide commitment go hand in hand here, with the express service provider providing its valuable expertise in one key area – logistics.
An environment box is first set up at 24 florists chosen by the foundation who would like to participate in this project. Unwanted old jewellery, printer cartridges, and foreign money or old Deutschmarks is collected from local customers in the environment box. GO! is responsible for the delivery and collection of the boxes. After the filled collection boxes are returned, the foundation and its partners then take care of putting the donations to use.
‘We are delighted to make a contribution to society through such a valuable project and to do something good for children. Especially if we can put our services to use and offer our support’, says Ulrich Nolte, Managing Director of GO! Germany.
The first collection boxes were sent out to florists in October 2022. This will be rolled out throughout Germany in the future.